According to a recent article in Social Media Today, Facebook is testing out a new marketing email feature with a select group of Facebook Business Pages. In other words, Facebook is prompting users to ‘send customized marketing emails’ via Facebook. Move over MailChimp, there’s a new kid on the block!
Social media expert Meg Coffey explains how to send marketing emails via Facebook:
- Facebook prompts Page admins to confirm their Business Page’s email address.
- Unlike MailChimp, email addresses must be manually entered in Facebook’s database. Facebook.
- Facebook asks Page admins to confirm that they have explicit permission to send these contacts promotional messages via email.
- Lastly, Page admins must agree to Facebook’s usage terms.
Email campaigns are created within the Facebook Pages app. Your marketing emails will be sent by your business.mailbyfb.com email account as well.
Overall, MailChimp is a better option for email marketing. It’s intuitive, integrated, and easy to customize. Manually entering contacts is an instant fail in my books. I regularly send out newsletters to 5,000+ contacts. I can’t imagine uploading one email address at a time. It appears Facebook is targeting users that aren’t familiar with email marketing.
That being said, Facebook evolves quickly and perhaps their email marketing platform will improve over time. I’ll keep you posted.
Are you an email marketing fan? According to Benchmark One, lawyers and law firms should definitely utilize this marketing method. The article mentions that for every $1 spent, email marketing generates $32 in ROI. I’ll be spending more time in MailChimp to test this theory out!
Overall, lawyers and law firms shouldn’t utilize Facebook’s new email marketing platform just yet. Stick to what you know and trust.
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